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اقتصاد::
هزینه نهایی
, a commodity sold below marginal cost) that is sold jointly with the advertised product.
As Kaldor explains, given the absence of a separate market for advertising and the associated divergence between price and marginal cost, there can be no presumption that the amount of advertising is e?
uences (inelastic demand, low marginal cost) that result in larger price-cost pro??
As Schmalensee (1978) em- phasizes, if lower-quality goods have lower marginal costs, then it is possible that low-quality ??
Therefore, if marginal cost is constant or increasing, then the monopoly price indeed does rise when advertising is increased.
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